SEO Tips from Google

SEO Tips from Google

Website owners have got their hands full trying to look for the latest SEO tipsthat will get their sites back on the search engine map. For the past couple of years, Google changed their algorithms repeatedly as a response to user’s request for quality search results. They came up with the Panda and Penguin algorithm changes that was meant to provide users with the information they are searching for. These two changes rocked the traditional world of SEO and the websites that used to rank well in searches are now found to be at the latter pages.

SEO Tips from Google

Photo Courtesy of KROMKRATHOG for FreeDigitalPhotos.net

While Google is not the only search engine but it is the most prominent compared to Bing or Yahoo. This is why every website has to get on the good side of this search engine for them to drive in the traffic that their site needs.

If you will adhere to the old SEO tips, your website will not rank. Search Engine Optimization (SEO) has become a tricky technique to keep up with and it remains to be one of the driving forces that will get your online business to succeed.

So the question remains, how do you conquer the algorithms that Google placed upon their search engines?

Google’s Advice on SEO

Matt Cutts of Google has one advice: stop focusing on discovering SEO tips and concentrate on delivering quality content.

For a long time now, site owners focused on making sure that search engines will notice them by placing keywords strategically on their content. While this still works, Cutts advices against it. Content is still king and here are the major points that will make your website get ahead.

  1. Feel free to use the synonyms of your keywords or keyphrase. The search engine crawlers of Google are programmed to recognize synonyms. For instance, if your keyword is “doctor”, the words physician and medical professional will be identified together with the main keyword. Using all three will tell Google that your content is all about doctors.
  2. Do not be too technical about it. The new algorithms of Google will be able to view the totality of your content to pinpoint its relevance to a user’s search.
  3. Focus on quality and not what the search engines are looking for.

These are the new SEO tips that you should live by when creating your content. Be true to the information that you will be providing your readers and Google will see just how relevant your website is.

On Working Overtime at Home

On Working Overtime at Home

Some of you will cringe at the thought of working overtime and who likes it anyway?

As a general rule, I always inform my clients (especially the new ones) of my preferred working hours. I never go for clients who would require me to work during their local 9-5.

On Working Overtime at Home

Photo Courtesy of Stuart Miles for FreeDigitalPhotos.net

I also tell them that I’d rather not work during the weekends and that is stated at the beginning of our partnership. In the event that I had to work during the weekends, that is only because it was on offset of a weekday that I was unable to accomplish my task. I wanted my weekends to be free for family time and household errands.

When you work from home, you need to be organized about your schedule to make sure you do not miss out on anything. You need to specify your availability to your clients so it is clear when they should expect output from you.

While working overtime may increase your profits, it may be at the cost of family time or your health. Try to keep in mind why you started working from home. If that is to be with your children, then make sure this new career will not hinder that from happening.

When It is Alright to Work Overtime

While that is true, there are cases wherein putting in longer hours is expected. If you are new at freelance writing, you can expect that you will find yourself working overtime a lot. This is understandable because you basically have no market yet. You need to grow your client base and build your online portfolio.

When I started working from home full time, I had to work overtime and I tried not to be too picky about my project choices.

Price was also one of the reasons why putting in longer hours seemed acceptable. A high rate was not really something that you can negotiate just yet when you are starting. I was working through the oDesk platform and a lot of clients will not take a second look at your application unless you have had a couple of successful projects to your name. Only a few clients will take note of you. These are the clients who will offer a really low price for your services. To reach my financial quota, I had to take in more jobs and that meant working overtime.

But as I was able to build my work history and portfolio, I started to be strict about my schedule. I tell my clients the time and day of the week that is allotted for their projects. I am quite transparent in telling them that I have other clients and that I need to stick to my schedule to make sure I attend to all my responsibilities.

While I think it is every contractor’s right to charge extra if they are forced to working overtime, this is something that I do not practice. That is probably because my working arrangement with most of my clients gives me the flexibility to work anytime – as long as I complete the time requirement for the week. I usually say no and I haven’t been put in a position wherein I was forced to say yes. There were instances wherein I said yes – but these were clients that I have developed a respectful friendship with – having worked with them for more than a year already.

Your client cannot force you to working overtime and use up your family time. However, that is really under your discretion. Granting them a favour may benefit you. If it is only 3-4 hours, that may not be too bad to give in to. It’s your choice.