How to Market Services Online

How to Market Services Online

If you are capitalizing on your services as a career, then you need to learn how to market services. For instance, a freelance writer like me would have to advertise my capabilities in order for employers and clients to start hiring me.

Humbleness has no room in a freelancer’s world. If you got it, you have to flaunt it! Of course, you have to be very careful not to appear arrogant because that will discourage employers too. A healthy balance of skill and attitude should make you very attractive.

Make sure you do not over-promise when you do this. Better to go beyond their expectations than to disappoint. Stay true to your experiences and accomplishments.

Tips to Market Services Online

So how do you market services online? Well it is very easy actually but you need to do it in the right platform.

Outsourcing Sites
One of the best places to market services online (especially for independent contractors) are in outsourcing sites. These sites will allow you to create an account for free. Through this account, you can create your profile, apply for jobs, and get hired and paid for the services you will provide.

The great thing about outsourcing sites is the fact that they will do the marketing for you. Employers go to these sites specifically to look for talent. All you need to do is browse through job listings and you can select which projects you want to apply to. Very convenient. indeed!

Top outsourcing sites like Odesk, Elance and Freelancer also have guaranteed payment methods to ensure that you get paid just as promised.

How to Market Services Online

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Community Forums
Another platform to market services like freelance writing is in community forums and message boards. The key of course, is to look for the right forum to advertise your services. A writer like me can benefit from joining communities hosted by sites like Freelance Writing. Not only will you have freelancers giving you tips about the industry, you get to join contests and get some great employer connections.

It pays to know people from the same industry to give you helpful advice when you need them. If you get stuck in a rut, you will be surprised at how helpful they can really be!

Personal Website
For a freelance writer, it is a good idea to create your own website to market services to your clients. You can create a personal blog or an informative one like the one that I have here.

Your personal blog can talk about anything that you want – though it is advisable that you have posts that will reveal to your clients that you are knowledgeable about the niche you are catering to.

For informative sites, you can actually create a page containing your contact information – just so interested clients and employers can get in touch with you.


As for me, I market my writing services through all three platforms. Although this site does not contain a contact page, I usually direct potential clients here so they can see what I am capable of.

If you have other ideas on how to market services, feel free to leave a comment. Let me know what you think. :)

Online Unemployment Part 2

Online Unemployment: Tips (Part 2)

I always call my online job a real test of faith sometimes – at least when I am faced with online unemployment.

Of course I needed the earnings to help my husband support our way of living. So I needed a continuous job. However, given the instability of the arrangement between online employers and contractors, you can only hope that you get hired just after one lets go of you.

While it is a stressful situation to be in, this something that all freelancers – whether in the real world or online, should be prepared to face.

Online Unemployment Part 2

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3 Tips for Online Unemployment

So here are some tips that I have for people like me who rely on online freelancing jobs to get by financially.

1. Don’t Panic. This may be your first reaction and its natural. But try not to let it get to you. It’s not like you are fired. You probably just did a really good job that your employer ran out of things for you to do. I think this is practically the third time this happened to me. While it can be stressful, you need to be relaxed so you keep a clear head while applying. Which brings us to tip number 2.

2. Update your Profile. Time to update your profile with your latest achievements and endeavors. Since I have this blog now, applying seemed easier because I direct my employers to this site for a sample of my writing. At least they can also see what I have done with the site and check out what skills I have other than writing.

3. Choose your Employers Wisely. Though it may be tempting to jump from one contract to the other – don’t! I got into a situation once when I accepted the first employer that gave me an offer. It was actually a really crappy offer but I was so desperate for a job that I jumped on it. A few days later, a great employer came by offering me a job but I wasn’t available anymore. Don’t EVER be tempted to lower your rate just because you badly need a job.

One of the greatest lesson I learned is to trust my gut instinct. It lets me override my fears about online unemployment. Somehow and someway, I always get a job to replace what I have lost.

While I’d like to think that I am just truly blessed and fortunate, I also want to credit the job history and reputation that I have built for myself online. I keep it a  point to impress my employers so they give me a good feedback once our contract is over. It helps me land another job right after we part ways.

Online unemployment may be scary but think about it. You can use it as an ongoing challenge to always stay in your best behavior and to keep your skills honed. That is the only way you keep yourself a hot commodity for employers to come hire you immediately.